Yasser is Chief Executive Officer of Nahdi Medical Company, which considered as the leading pharmacies chain in Middle East and North Africa. Yasser joined the company in 2014 and under his leadership; the company witnessed accelerated growth fueled by product lines extension, and regional expansion. Yasser approach focuses on building a strong capable organization and enable people to contribute at their best.
Before that Yasser worked for 20 years in Unilever, one of the largest multinational companies in the world, where held several important positions. He worked as General Manager at Unilever Saudi Arabia from 2010 to 2014. Prior to that, he served as the company’s General Manager of FMCG, personal care and household products, where his responsibilities focused on strategic planning in order to accelerate growth and the development of commercial potentials from 2003 to 2008. From 1998 to 2003, he served as a Brand Manager in, being responsible for a considerable growth in the percentage of Unilever’s sales.
Before joining Unilever, he served as a Senior Brand Manager at Savola, one of the largest food companies in the Middle East, from 1993-1998.
Yasser is a graduate of King Saud University (KSU) and had a Bachelor Degree of Industrial Engineering.