A dynamic, hands on, transformatonal leader with over 20 years of experience within the global fashion and retail industry and internatonal business development, in the UK, Europe, US and the Middle East.
Her unique understanding of both the creatve and commercial elements of a business has placed her with some of the world’s leading Department stores, Brands and Retail groups such as Harrods, Giorgio Armani Group, Coach, Karen Millen, Majid Al Futaim and most recently as the CEO of Retail for Alyasra Fashion.
Renowned for changing the retail landscape in the Middle East by securing and negotatng some of the most
important joint ventures such as Abercrombie & Fitch and with a reputation of excellence,
Atar has won a number of accolades and recogniton for her outstanding achievements, placing her as one of
the top 100 most powerful Arab Women by Arabian Business magazine, 2012 and top 200 most powerful
Arab Women by Forbes, Middle East, 2014.
Atar firmly believes that people are her number one asset, driving performance through motvatng and
engaging her teams, delivering success and directly impactng the botom line.
Atar has held the positon of Chairwomen, board advisor, key note speaker, moderator and panellist in
leading retail conferences, with her talks focused on Retail Strategy, Global Trends, Business Development and
Retail & Brand Experience.
An advocate of Social Responsibility she believes that ethical and social responsibility should be at the
forefront of any business and that for a human being to have self-respect and dignity they must endeavour to
make a difference to people lives
Alyasra Fashion is a regional fashion retail leader, with a world-class portolio of over 60 high-end fashion,
footwear and accessories brands. Today, our network encompasses over 270 stores, with operatons in eight
markets across the region.
Since our founding in 1993, we have been driven by our values and ethics. Our most valuable asset has been
our loyal, dedicated and growing team of over 1,610 employees. Our highly motvated retail professionals
have built a strong internal culture and lastng relatonships with our customers, suppliers and communites.
Over 25 years of strong internatonal brands relatons with renowned companies such as LVMH, MaxMara
Group, DKNY and Fossil Group.
Our passion for leadership is evident in everything we do. To deliver on this commitment to quality, we seek
out and partner with the world’s premier brands. Our modern, fashion-forward ethos creates a vibrant and
creatve culture that ensures we never stagnate. The world of fashion retail is ever changing, but we thrive on
the challenge of constantly growing and adaptng to succeed in this excitng industry.